Commentary Many readers are no doubt familiar with nudge theory, a concept built around achieving compliance without using coercion. Ostensibly, nudges are designed to help people make better decisions. However, when governments resort to nudging, we must ask, who benefits? Is this nudge actually a push? And in what direction, exactly, are we being pushed?…
How Elites Use ‘Nudge Units’ to Manipulate the Masses
February 27, 2023
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Boris Johnson Nudged to Wear Masks, UK Government Advisor Says
Behavioural psychology was used on former British Prime Minister Boris Johnson to nudge him into wearing a mask, according to the head of the government Behavioural Insights Team (BI). Professor David Halpern, BI chief executive and member of the government’s Scientific Advisory Group for Emergencies (SAGE), described to The Telegraph how he had helped nudge the former…
British Government’s Chief Scientific Adviser Says No To Net-Zero Fear Messaging
Sir Patrick Vallance has told a committee that “we should not aim to frighten people” into changing behaviour over climate change. During a House of Lords committee called Mobilising action on climate change and environment: behaviour change on Tuesday, the UK’s chief scientific adviser Sir Patrick Vallance faced questions about how policy actions taken during the…
Fear Was ‘Put on Steroids’ by UK Government’s Pandemic Response: Laura Dodsworth
The United Kingdom and other governments around the world used covert psychological methods during the COVID-19 pandemic to manipulate and control the public, says filmmaker and author Laura Dodsworth. In the course of the investigation for her book, “A State of Fear: How the UK Government Weaponized Fear During the COVID-19 Pandemic,” Dodsworth said she found that the…
UK Using Behavioural Science Techniques To Nudge To Net Zero
With legally binding targets of reaching net-zero, the UK government plans on radically reducing carbon emissions by 2030. And in order to accomplish climate goals, such as phasing out petrol and diesel cars, gas boilers, and changes to diet, behavioural science is being used as a method to move the population towards everyday decisions that…
UK Government Accused of Using ‘Propagandistic’ Nudging During CCP Virus Pandemic
Behavioural science has been used inappropriately during the CCP virus pandemic to scare the public into complying with the rules, a former leading member of the government’s controversial “Nudge Unit” said. Simon Ruda, a co-founder of the Behavioural Insights Team (BI)—the UK government’s original nudge unit before its privatisation and global expansion—questioned if behaviour science has inadvertently been…
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