When it comes to email, don’t believe the hype that it’s an antiquated communication medium. Case in point? By the end of 2025, email users will balloon to 4.6 billion users! What’s more, email will continue to dominate as the primary way to connect in the business world. But, at the same time, managing our…
First Impressions Count, and Have an Impact on the Decisions We Make Later On
Picture yourself standing at the edge of a road, trying to decide if it’s safe to cross. It’s night time and rain is falling, making it difficult to see what’s up ahead. After looking both ways, you step onto the road. But what if this was a poor choice? Perhaps you’ve misjudged the speed of…
6 Ways to Make a Bad First Impression During Business Outreach
By Mario Peshev As an introvert, I’ve spent the majority of my entrepreneurial life mastering the techniques of inbound marketing. But avoiding outreach forever isn’t sustainable—especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your “friends and family” circle. Research led by ValueSelling Associates, Inc reports that 48 percent…
What a Logo Really Says About a Brand
By Zaheer Dodhia Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce myself to my audience, and I want to make sure that the right message is being sent. But “the right message” is really just one aspect of what…
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