Anheuser-Busch is reportedly planning to invest in a major marketing campaign for Bud Light after getting involved in a transgender ad controversy. The beer company is promising beverage distributors they will avoid similar touchy subjects, The New York Post has learned. America’s largest beer giant saw its sales plummet after its Bud Light brand partnered with…
Anheuser-Busch to Invest Heavily in Marketing After Bud Light Transgender Controversy
April 28, 2023
admin
Anheuser BuschboycottBud LightBusiness & MarketsCompaniesDylan Mulvaneyeconomic policieseconomyInvestmentMarketsUSUS News
0 Comment
‘Ultra Right’ Beer Expected to See $1M in Sales as Backlash Against Bud Light Trans Partnership Continues
April 27, 2023
admin
Anheuser BuschBud LightBusiness & MarketsCompaniesDylan MulvaneyPoliticsSeth WeathersUltra Right Conservative BeerUS
0 Comment
Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…
‘Ultra Right’ Beer Expected to See $1 Million in Sales as Backlash Against Bud Light Trans Partnership Continues
April 27, 2023
admin
Anheuser BuschBud LightBusiness & MarketsCompaniesDylan MulvaneyPoliticsSeth WeathersUltra Right Conservative BeerUS
0 Comment
Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…
2nd Bud Light Executive on Leave Amid Trans Beer Boycott Fallout
A second Bud Light executive has “taken a leave of absence” following backlash over the company’s decision to partner with transgender activist Dylan Mulvaney for a campaign, according to reports. Daniel Blake, vice president for mainstream brands at parent company Anheuser-Busch, stepped back from his role just days after Alissa Heinerscheid, who has been vice president of marketing for…
Bud Light Sales Crash Amid Boycott Over Pro-Trans Partnership
Retail sales of Bud Light crashed amid calls for a boycott in the weeks following the brand’s partnership with transgender influencer Dylan Mulvaney, according to a beer industry report. Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double digit percentages during the first two weeks of…
Bud Light Ad Executive Behind Dylan Mulvaney Trans Beer Campaign Takes Leave
The senior Budweiser advertising executive behind the controversial Bud Light transgender campaign has reportedly taken a leave of absence and another executive has taken over her functions. Alissa Heinerscheid, who has been vice president of marketing for Bud Light for nearly a year, has taken a leave of absence, according to Beer Business Daily. Heinerscheid,…
Is the Bud Light Disaster a Turning Point?
April 17, 2023
admin
Alissa Gordon HeinerscheidAnheuser BuschBud LightBusiness & MarketsBusiness ColumnistsDylan MulvaneyOpiniontransgendertransgenderismViewpointswoke
0 Comment
Commentary There’s still no word of apology from Anheuser-Busch over their despicable ad campaign for Bud Light that featured a preposterous man mimicking women and somehow achieving notoriety within woke cultural circles. This has promoted a massive boycott not only of this beer but all beers made by the company, and a real opportunity for…
PR Expert Explains Why Bud Light Is Losing Millions With Mulvaney Ad Campaign
A public relations crisis manager said that he would not have recommended Bud Light to partner with transgender activist Dylan Mulvaney because it “goes against its brand identity.” Considerable backlash has erupted against Bud Light in recent days after Mulvaney and the company confirmed a partnership. Specially made Bud Light cans with Mulvaney’s likeness were also…
Bud Light’s Dylan Mulvaney Problem Have Have Long-Lasting Effects, Experts Say
Amid the continued controversy and reported boycott of Bud Light due to its using transgender activist Dylan Mulvaney in an ad campaign, experts said that while parent company Anheuser-Busch won’t be crippled, its reputation will be tarnished. “I simply don’t understand why they hired the person who was doing the marketing,” Oxygen Financial CEO Ted Jenkin…
Bud Light’s Dylan Mulvaney Issue May Have Long-Lasting Effects, Experts Say
Amid the continued controversy and reported boycott of Bud Light due to its using transgender activist Dylan Mulvaney in an ad campaign, experts said that while parent company Anheuser-Busch won’t be crippled, its reputation will be tarnished. “I simply don’t understand why they hired the person who was doing the marketing,” Oxygen Financial CEO Ted Jenkin…
US News
RSS Error: A feed could not be found at `https://www.theepochtimes.com/c-us/feed`; the status code is `200` and content-type is `text/html; charset=utf-8`