Tag: dominant

YouTube in Challenge to TikTok to Give Shorts Creators 45 Percent of Advertisement Sales

LOS ANGELES—YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45 percent of the revenue. That compares with its standard distribution of 55 percent…


Omicron to Be Dominant Variant in EU by Mid-January

BRUSSELS—Omicron is expected to be the dominant coronavirus variant in the European Union’s 27 nations by mid-January, the bloc’s top official said Wednesday amid concerns that a dramatic rise in infections will leave Europe shrouded in gloom during the holiday season. European Commission President Ursula von der Leyen said the EU is well prepared to…