Major brands such as Bud Light and Target, among others, are facing immense backlash from supporting LGBTQ causes, with the market capitalization of the firms crashing by double digits in recent weeks. Stores of Target were boycotted after the retail giant rolled out its Pride collection at the beginning of May, including some items targeted at…
ANALYSIS: Conservatives’ Boycotts Wipe Off Billions From Target and Bud Light Valuations, More Brand Battles Upcoming
June 1, 2023
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Bud Light Sales Decline Shows Few Signs of Stopping Soon
As boycotts spread through different industries, Bud Light has continued to see declining sales after engaging with transgender influencer Dylan Mulvaney two months ago. According to data by Bump Williams Consulting and Nielsen IQ, sales of Bud Light dropped 25.7 percent for the week ending May 20, reported the New York Post. Its nearest rival, Modelo…
Bud Light Giving LGBTQ Organization $200,000 in Donation
Bud Light has announced that it intends to donate money to a cause supporting LGBTQ business owners—a decision coming at a time when the company’s sales are getting hammered from customers opposing a transgender agenda. Bud Light will donate $200,000 to the National LGBT Chamber of Commerce (NGLCC) in support of the organization’s “Communities of…
Ted Cruz Says He Sees an Issue With Target Boycott
Sen. Ted Cruz (R-Texas) responded to the Target boycott over the company’s LGBT clothes for children and said that it will be difficult to sustain, although reports have indicated that the firm has lost some $10 billion in market value so far. “What really came to bite Bud Light is that wasn’t a hard boycott,”…
Target Donated Millions of Dollars to Group That Promotes LGBT Activism in Schools
In the wake of an ongoing customer backlash against Target, the retail chain’s longtime partnership with a national activist group that places LGBT-themed books in K-12 school libraries and encourages teachers to discuss sex and gender with children has gained renewed attention. Over the past decade, the New York City-based Gay, Lesbian and Straight Education…
Target, Like Bud Light, Faces the Power of the Consumer
Commentary The Bud Light boycott, inspired by the brand’s preposterous political messaging, has certainly tarnished the beer and sent a powerful message to the corporate class. The message is that the nonsense must stop now else consumers will remind these companies who is really in charge. If consumers stop forking over for a product and…
The Bud Light Fiasco Rocks the World of Marketing
May 23, 2023
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Commentary It was not supposed to be this way. The idea within Anheuser-Busch was that its traditional buyers were a given, a clan to be taken for granted. The whole point of marketing, as it is taught in the high-end schools (as if professors know about this stuff) is that reaching new and underserved markets…
Bud Light Sales Decline for 6th Consecutive Week Amid Mulvaney Boycott
May 22, 2023
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New industry data shows that sales of Bud Light have declined for another week amid the controversy over the company’s decision to engage in a social media campaign with transgender influencer and activist Dylan Mulvaney. In the week starting on May 8, U.S. retail sales decreased 28 percent compared with the same period a year…
Bud Light Distributor Sends Out Public Plea to Bring Back Customers
A Bud Light distributor in Alabama issued a public plea to bring back customers who boycotted the brand after it produced a can with transgender influencer Dylan Mulvaney’s face. Steve Tatum, with the Montgomery-based Bama Budweiser distributor, deployed a radio advertisement for several area stations, pleading with customers to purchase Bud Light again. In April…
Former Anheuser-Busch Executive Says Bud Light Backlash Isn’t ‘Going Away’
A former Anheuser-Busch executive is warning that the Bud Light boycott isn’t going away anytime in the near future after the brand reported yet another decline in sales amid the backlash over its decision to engage in an advertising campaign with transgender activist Dylan Mulvaney. “Consumers feel like they’re having an impact. And every single…
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