The former chief executive of Anheuser-Busch’s U.S. division warned that Bud Light will continue to see declines in sales if it avoids the controversy surrounding its decision to promote a campaign with a transgender influencer. “This chasm that we’re seeing between Bud Light and its consumers is only going to intensify because every time you…
Bud Light’s Latest Move Pushes Drinkers Further Away, Ex-official Warns
Bud Light’s Latest Move Pushes Drinkers Farther Away, Ex-official Warns
The former chief executive of Anheuser-Busch’s U.S. division warned that Bud Light will continue to see declines in sales if it avoids the controversy surrounding its decision to promote a campaign with a transgender influencer. “This chasm that we’re seeing between Bud Light and its consumers is only going to intensify because every time you…
‘Depraved Desperation’: Bud Light’s Latest Promotion Gets Ripped on YouTube
Bud Light’s latest ad is getting slammed online as the beer brand keeps garnering angry comments and a huge number of dislikes, with the company facing ire from both sides of the social aisle. Released on the weekend of July 4, the latest ad, “Backyard Grunts with Travis Kelce,” features Kansas City Chiefs star Travis…
Contractor for Bud Light Maker Anheuser-Busch Shuts Down 2 Bottling Plants
July 3, 2023
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A major contractor for Bud Light maker Anheuser-Busch is shutting down two of its glass bottling plants in North Carolina and Louisiana, laying off about 600 employees, amid declining sales of the beer. The Ardagh Group, headquartered in Luxembourg, is one of the largest glass producers in the world with more than 100 plants in operation. In a…
Former Anheuser-Busch Executive Asks Current CEO to Step Down: ‘He’s Been Paralyzed’
A former Anheuser-Busch executive is calling on Brendan Whitworth, the beer company’s U.S. chief executive officer, to step down from his position over his handling of Bud Light’s partnership with transgender influencer Dylan Mulvaney. Anson Frericks, who once was president of sales and distribution for Anheuser-Busch, wrote in a column published by The Daily Mail…
Bud Light Declining Sales Are ‘Business as Usual,’ Might Improve Next Year: Beer Industry Expert
Declining sales of Bud Light now appear to be “business as usual” for parent company Anheuser-Busch after it was caught up in controversy earlier this year, according to Beer Business Daily publisher Harry Schuhmacher. In an interview with Fox News published on June 30, Schuhmacher pointed to recent disappointing sales of the beverage in the…
Mulvaney Breaks Silence, Hits Back Against Bud Light For Failing to Support Influencer
Transgender influencer Dylan Mulvaney spoke out publicly on Bud Light for the first time since the marketing fiasco that has cost the beer company the top position among retail beer brands and billions in sales. “I took a brand deal with a company that I loved, and I posted a sponsored video to my page,…
Bud Light Offers Rebate for July 4 Holiday, Giving Out Essentially Free Beer
Ahead of the Fourth of July weekend, Bud Light is offering a rebate of up to $15 on certain purchases in the midst of a months-long boycott that has seen sales of the beer plummet. In some areas, where a 15-pack of beer sells for less than $15, the beer could be essentially free. “MAKE…
All the People Say: Power to the Consumers
Commentary Brendan Whitworth, CEO of Anheuser-Busch, has finally granted an interview on the Bud Light controversy. He managed to get through the interview without saying anything meaningful beyond the usual corporate cliches. What remarkable talent it requires to be subjected to a 9-minute interview and say nothing about the only reason for the interview: the…
‘So Unprecedented’: Kevin O’Leary to Teach Bud Light Fiasco to College Students
Kevin O’Leary, chairman of investment platform O’Leary Ventures, expressed his intent to teach the Bud Light disaster during his college visits because the seasoned entrepreneur believes the brand has misunderstood its core customer base and is now suffering the consequences. “This is unprecedented in the beer industry. Beer brands take decades to build. And usually,…
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