Bernstein analyst Toni Sacconaghi acknowledged that Apple Inc. had quietly built a small but growing ad business. However, Sacconaghi estimated that Apple’s ad revenue was well under 2 percent of its overall revenue. Most of Apple’s ad revenue came from the App Store ads, with modest revenue from display ads in its Apple News and Stocks apps….
Bernstein Explains How Apple Could Produce $10 Billion in Incremental Revenue
Read How Analysts View Alphabet Post Q4, Stock Split
February 3, 2022
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Analysts bumped up price targets on Alphabet Inc following Q4 Beat and stock split. Alphabet stock split adds pressure on Amazon.com Inc to follow suit, said Morgan Stanley. JPMorgan ups Alphabet target but ‘not chasing the shares.’ Jefferies analyst Brent Thill raised the PT to $3,600 from $3,500 (30.5 percent upside) and reiterated a Buy. Thill said “another strong quarter at scale” that…
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