Morgan Stanley analyst Matt Cost termed AppLovin Corp.’s $1.05 billion acquisition of MoPub from Twitter Inc. a “game-changer.” The deal brought AppLovin technological advances to solidify its leading supply-side solution, adding that he believes the company’s SSP will be among the largest in the industry once this integration is complete, which the company expects to be by March 31….
Morgan Stanley Considers AppLovin’s MoPub Acquisition a ‘Game Changer’—Read Why
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