Some of Bud Light’s problems could be permanent, according to an analyst in a new note about the beleaguered brand in the wake of a boycott over its partnership with Dylan Mulvaney. “We believe recent underperformance implies a permanent reduction in ABI’s U.S. business,” Deutsche Bank analyst Mitch Collett wrote for Barron’s, referring to Anheuser-Busch…
Bud Light Will Permanently Lose Nearly a Fourth of Its Business: Analysts
New Bud Light Ad Garners Mixed Reviews After Dylan Mulvaney Controversy
A newly-released Bud Light advert has received mixed reviews online, with some claiming the company is “trying too hard” and others vowing to continue consuming rival beverages after Anheuser-Busch found itself at the center of controversy earlier this year. Bud Light unveiled the new television commercial called “Easy to Summer” on June 22. The 60-second…
Bud Light Maker Fined for Violations of EPA’s Chemical Accident Prevention Rules
Anheuser-Busch, the company that makes Bud Light, faces a hefty fine and a series of mandatory safety reviews as part of a settlement with the U.S. Environmental Protection Agency (EPA) for violations of federal requirements regarding the prevention of chemical accidents. EPA said in a June 5 press release that it had reached a settlement with…
The Bud Light Fiasco Rocks the World of Marketing
May 23, 2023
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Alissa HeinerscheidAnheuser BuschBud LightDylan MulvaneymarketingOpiniontransgendertransgenderismViewpointswoke
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Commentary It was not supposed to be this way. The idea within Anheuser-Busch was that its traditional buyers were a given, a clan to be taken for granted. The whole point of marketing, as it is taught in the high-end schools (as if professors know about this stuff) is that reaching new and underserved markets…
Bud Light Sales Decline for 6th Consecutive Week Amid Mulvaney Boycott
May 22, 2023
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New industry data shows that sales of Bud Light have declined for another week amid the controversy over the company’s decision to engage in a social media campaign with transgender influencer and activist Dylan Mulvaney. In the week starting on May 8, U.S. retail sales decreased 28 percent compared with the same period a year…
Anheuser-Busch Responds to Bud Light Controversy: It Was Just ‘1 Can’
Anheuser-Busch-InBev CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand’s partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives. Doukeris told investors that he believes there is “misinformation” about the company’s partnership with Mulvaney, who had posted Bud Light beer cans with the…
The Revolt Is On!
Commentary We’ve crossed the three-year mark of the worst years for freedom in our lifetimes. What do we see? Something I’ve expected since the entire fiasco of lockdowns began. I wrongly assumed it would begin immediately. It waited three years but it is finally here; a full-on revolt against all the forces that broke the…
Anheuser-Busch to Invest Heavily in Marketing After Bud Light Transgender Controversy
April 28, 2023
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Anheuser BuschboycottBud LightBusiness & MarketsCompaniesDylan Mulvaneyeconomic policieseconomyInvestmentMarketsUSUS News
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Anheuser-Busch is reportedly planning to invest in a major marketing campaign for Bud Light after getting involved in a transgender ad controversy. The beer company is promising beverage distributors they will avoid similar touchy subjects, The New York Post has learned. America’s largest beer giant saw its sales plummet after its Bud Light brand partnered with…
‘Ultra Right’ Beer Expected to See $1M in Sales as Backlash Against Bud Light Trans Partnership Continues
April 27, 2023
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Anheuser BuschBud LightBusiness & MarketsCompaniesDylan MulvaneyPoliticsSeth WeathersUltra Right Conservative BeerUS
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Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…
‘Ultra Right’ Beer Expected to See $1 Million in Sales as Backlash Against Bud Light Trans Partnership Continues
April 27, 2023
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Anheuser BuschBud LightBusiness & MarketsCompaniesDylan MulvaneyPoliticsSeth WeathersUltra Right Conservative BeerUS
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Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…
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