By Jessica Wong The past two years have shaken up businesses across all industries. They have also changed the way owners and marketing professionals plan their strategies and activities for the year ahead. As 2022 promises to be a post-pandemic year, marketers need to get ready now for a fast-changing environment. Successful marketing and advertising…
Google, Meta Dominate as Digital Propels Global Advertising Growth: Forecasts
December 7, 2021
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The global advertising industry will notch higher growth this year than previously expected as brands are relying more heavily on search engine and social media companies such as Alphabet Inc.’s Google and Meta Platforms Inc. to reach customers during the pandemic, according to two ad industry forecasts released on Monday. Despite a year marked by…
Spotify to Hire Hundreds to Drive Ad Sales in Europe, Australia, Canada
STOCKHOLM—Spotify is planning to hire hundreds of staff to boost its advertising sales in Europe and elsewhere, as the music streaming service looks to increase revenue from customers who don’t pay a monthly fee but make up the bulk of its user base. “We are increasing our ads business marketing workforce by over 70 percent…
Australia’s Antitrust Regulator Calls for More Powers to Combat Google’s Rein Over Ad Tech
September 28, 2021
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Australia’s antitrust regulator has called for more powers to combat growing competition concerns, particularly from Google, in the advertising technology sector, stating that Australia’s existing competition laws alone cannot address the mounting issues. In a report published on Tuesday, the Australian Competition and Consumer Commission (ACCC) said an inquiry into advertising technology, also referred to as “ad tech”…
Chinese State Media Slam Medical Beauty Ads for False Propaganda
China’s state-run People’s Daily urged an “imperative and urgent” regulation on cosmetic surgery advertising, after Beijing launched a widespread campaign targeting industries including technology and celebrity fan culture. On Sept. 14, the regime mouthpiece criticized China’s beauty industry for what it called misleading consumers’ aesthetic tastes and values, and driving the pursuit of good looks…
Google Vows to Stop Targeting Ads Based on Tracked Browsing History
In a drastic shift of its core business model, Google on Wednesday said it will stop tracking individual user’s web browsing history in order to sell targeted ads. Over the past decades, Google has helped build an online digital advertising ecosystem based on tracking users across the internet and using that data to make marketing…
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