An increasing number of big companies are filing trademark applications to protect their brands in the metaverse. They’re also looking to make money in this new realm by offering virtual goods and services. Victoria’s Secret, New York Stock Exchange, and McDonald’s are among the latest corporations to announce plans to join the metaverse. Nowadays, metaverse…
Large Companies Starting to Protect Their Brands in the Metaverse
An increasing number of big companies are filing trademark applications to protect their brands in the metaverse. They’re also looking to make money in this new realm by offering virtual goods and services. Victoria’s Secret, New York Stock Exchange, and McDonald’s are among the latest corporations to announce plans to join the metaverse. Nowadays, metaverse…
Everything You’ve Ever Wanted to Know About Trademarks
By Sid Peddinti Trademarks are a type of intellectual property that has a commercial purpose. Intellectual property is a business asset that includes “intangible” creations of the human mind—in other words, assets that you cannot feel or touch. There are four types of intellectual property that are recognized in the United States: trademarks, patents, copyrights, and trade secrets. Trademarks are logos, catch-words, slogans,…
EU Court Backs Lego in German Design Rights Case
BRUSSELS—Danish toymaker Lego on Wednesday won the backing of Europe’s second-highest court in its fight to secure design rights for its colorful snap-together plastic building bricks familiar to millions of children worldwide. The Luxembourg-based General Court threw out a 2019 decision by the European Union Intellectual Property Office (EUIPO) that sided with German toy and…
Chinese Regime Denies Trademark Using Vice Premier’s First Name
The blacklist of trademarks using names of Chinese Communist Party (CCP) officials has been expanded again following a rejection of the “Chunhua” trademark, owing to its association with Chinese Vice Premier Hu Chunhua. A “Notice of Trademark Rejection” issued by China National Intellectual Property Administration (CNIPA) has been circulating on the internet lately, catalyzed by…
Chinese Court Rules That Amazon’s Cloud Service Violated Copyright, Bans It From Using Logo
Amazon Connect Technology Services (Beijing) Co., a Chinese subsidiary of Amazon, was determined by a Beijing court to be held liable for trademark infringement over its use of the logo “AWS.” The court banned the e-commerce giant from using the logo in China. “AWS” refers to Amazon Web Services, the cloud computing service operated by…
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