Category: strategy

US Trade Chief Tai to Unveil Biden’s China Trade Strategy on Monday

WASHINGTON—U.S. Trade Representative Katherine Tai will unveil the Biden administration’s long-awaited strategy for the troubled U.S.–China trade relationship in a speech on Monday at a Washington think tank, her office said. Tai will deliver remarks on her review of China trade policy at the Center for Strategic Studies in Washington and participate in a question-and-answer…


Do the Real Thing

We all have things we want to accomplish and values that we want to live out. But many things can get in our way: busyness, laziness, fear of failure, you name it. I want to share with you a simple phrase that has really helped me to make progress toward my goals and made my…


We All Run a Media Company—Here’s How to Do It Effectively.

By Jeremy Knauff You may not realize it, but you are running a media company. You are, I am, and every other entrepreneur is as well. The reality is that we all are—whether we want to or not. This is because of how the business ecosystem has evolved over the last several years, and it is…


Did You Forget the Ketchup in Your Marketing Strategy?

By Nicole Bernard Recently, my family and I headed down to the Columbia River to have a BBQ because summer equals hamburgers, am I right? It was a beautiful summer day, and we were all excited because we all love hamburgers. We really don’t eat them a ton, so when we do, we’re excited. Anyway, we got everything together, got…


How to Create a Winning Content-Marketing Strategy in 2021

By Alex Thomas Content forms a vital component of your company’s online marketing approach. But to truly excel at delivering content that aligns with your business goals, you must do more to stand out from the crowd. You need a content-marketing strategy that enables you to have a strategic, long-term vision of what you are trying…


Orange County, Blackouts Key to Newsom Recall

Commentary As California Gov. Gavin Newsom fights to keep his seat ahead of an impending gubernatorial vote, his efforts could be hindered by forces beyond his control. The main menaces to Newsom’s continuation in the governor’s office—wildfires and blackouts— are by force of circumstance. To combat wildfire concerns, Newsom in May garnered the endorsement of…