The Public Health Agency of Canada (PHAC) has announced a contract with a social media intelligence collection firm based in the U.K. to obtain data on vaccine hesitant individuals in order to be able to deliver targeted messaging to break through their hesitancy, contract details indicate. “In preparation for increased vaccination education, promotion, and outreach,…
Public Health to Collect Troves of Online Data to Target the Vaccine Hesitant
December 29, 2022
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Canadadata collection and analysisPublic Health Agency of CanadaSocial Mediasocial media listeningTechWorld
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