By Sid Peddinti Trademarks are a type of intellectual property that has a commercial purpose. Intellectual property is a business asset that includes “intangible” creations of the human mind—in other words, assets that you cannot feel or touch. There are four types of intellectual property that are recognized in the United States: trademarks, patents, copyrights, and trade secrets. Trademarks are logos, catch-words, slogans,…
Tips to Create a Good Slogan
By Entrepreneur Staff Within the marketing tools, the slogan is one of the most powerful, as it helps to increase the levels of recall in consumers and differentiate yourself from the competition. Its origin comes from a Scottish Gaelic word that means ” battle cry.” For a slogan to be successful, you must be clear that it…
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