Category: online advertising scams

Federal Trade Commission Warns of Sophisticated ‘Dark Patterns’ Used to Trick Consumers

The Federal Trade Commission (FTC) released a report Thursday about how companies deploy “dark patterns” in advertising for enticing potential customers, manipulating them into making purchases and giving up their privacy in the process. “Our report shows how more and more companies are using digital dark patterns to trick people into buying products and giving…


Study Finds Ads for Many Aussie Orthopaedic Surgeons Don’t Comply With Guidelines

Research led by the University of New South Wales has found “large proportions” of online advertising for orthopaedic surgeons non-compliant, with “only one-quarter” of surgeons compliant with guidelines. “Non-compliance [in our study] was often characterised by unverified claims of reputation and skill, or misleading representations of the benefits of treatment,” the authors wrote. “As patients…