By Douglas Crowe In 1972, Steve Jobs took a calligraphy class at Reed College based on campus posters he saw after dropping out. The poster fonts themselves were artistic enough to catch his eye, and he audited this class, despite knowing the class would earn him no credit towards a degree. Today, designers and marketers alike…
Why Steve Jobs’s Passion for Calligraphy Is an Important Example for You
5 Tips to Improve Your Digital Marketing Efforts
Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2 percent of their company’s revenue toward marketing budgets. The allotted budget spend was up from an average of 7 percent to 10 percent in previous years. The statistics website also reiterated that…
Out-of-the-Box Publicity Strategies That Generate Buzzworthy News
By Christina-Lauren Pollack Are you starting a new business or looking to grow an existing company? If so, then it’s helpful to learn how to work with traditional media and online press outlets in order to maximize the power of coverage. And while there are standard PR strategy basics that are handy to know, one of…
7 Reasons Why Entrepreneurs Must Workout
By Bertrand Ngampa Expectations placed on successful entrepreneurs are steep. Wearing multiple hats, having a hand in everything, and working endless hours combine to make it easy to overlook one of the key aspects of having an accomplished career: overall health and fitness. Innumerable new and veteran business owners experience high levels of unmanaged stress, fatigue, blood pressure,…
5 Reasons Why Your Website Is Holding You Back and How to Fix It
By Pierre Subeh Your website’s performance is a direct representation of your business, and by today’s standards, the average consumer expects a fast-loading website. Not only is a technically sound website important for a smooth user experience, but it also impacts your search-engine optimization, hence affecting how Google ranks you on searches. Two seconds is the absolute maximum…
Inflation and the Price of Goods: What to Buy Now and What to Avoid
It may seem that everywhere you turn, costs are going up. Earlier this year, Chipotle raised its menu prices by about 4 percent. Food products were 2.4 percent more expensive in June 2021 than in June 2020. Used cars are creeping toward the typical tag of a new car, and rent prices are up 7.5…
How to Master the Interview and Land the Job
By Nigel Green Most job seekers are bad at interviewing. The conventional thinking is to show the interviewer what you’ve done over your career. Candidates are told to highlight their successes. Look at a handful of resumes and you will see accolades. That’s great—highlighting past success is a great way to get the interview. But once…
Make an Impact With Investing?
Dear Dave, A friend recently mentioned something called impact investing to me. What exactly is this? How do impact investment funds perform, and what do you think about them? Carson Dear Carson, Impact investing generally aims to benefit society, while providing a profit for the investor, by investing in companies, funds, and organizations that are aligned…
5 Tips for Staying Motivated While Paying Off Debt
We’ve passed the halfway point in the year, and if you’re also in the middle of your debt-free journey, your motivation may be in a slump. The excitement of starting your debt-free journey may have worn off, and now you’re in the daily grind of paying off those loans and making all the sacrifices you…
Does My Mom Need Long-Term Care Insurance?
Dear Dave, My dad passed away about a year ago, but he left my mom in really good shape financially. They never had any consumer debt, the house is paid for, and they had about $1 million in assets. Dad also left her a $500,000 trust. Mom is going to be 60 next year. She…
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