Category: advertising

BC Drops Facebook, Instagram Advertising in Response to Meta’s News Block, Says Eby

The British Columbia government says it has stopped advertising on Facebook and Instagram to send a message to parent company Meta, which is blocking Canadian news from the social media platforms. Premier David Eby says in a statement Meta’s decision to cut off news access for many people in British Columbia who use the social…


Feds Won’t Provide Statistics on How Many Times Government Ads Are Found to Be Partisan

The federal government’s public works department will not provide statistics on the number of occasions that federal advertisements break rules on partisan promotions. In a briefing note, the government said the number was not relevant. Advertising is also not regulated by any act of Parliament, although Ad Standards reviews government advertising and whether it is…


Twitter to Pay Verified Creators for Ads in Replies, Musk Says

Twitter will soon begin paying verified content creators for ads in their replies, with the first payment block of around $5 million, company owner Elon Musk said on Friday. “Note, the creator must be verified and only ads served to verified users count,” Musk, the billionaire who bought Twitter last October, said in a tweet….


‘The Hucksters’ from 1947: Integrity in Advertising

Commentary This article’s headline seems like an oxymoron, doesn’t it? Since when has there been integrity in advertising, let alone honesty? When one sees print ads, commercials, and other promotional materials from the 1940s or 50s, they look refreshingly wholesome, clean, and patriotic compared to today’s foolish and often filthy advertising. Celebrity endorsements from Hollywood’s…


Google’s Persistent Ad Slump Weighs on Alphabet’s 1Q Results

SAN FRANCISCO—Google’s advertising malaise persisted during the first quarter while the internet company also grapples with advancements in artificial intelligence technology that threaten to undercut its dominant search engine. An unprecedented downturn in Google’s digital ad revenue—the company’s main moneymaker for more than 20 years—came into sharper focus Tuesday with the release of the January-March…


ANALYSIS: From Bud Light to Disney, How Left-Wing Causes Are Infiltrating Corporate Advertising

Anheuser-Busch’s controversial sponsorship of trans influencer Dylan Mulvaney in an advertising campaign for its beer brand Bud Light is just the most recent example of corporations championing progressive causes—and then having to backpedal when they discover that the message proves divisive. In an attempt to quell a backlash among Bud Light drinkers, Anheuser-Busch CEO Brendan…


Judge Rules Against Google, Keeps DOJ Advertising Case in Virginia

ALEXANDRIA, Virginia—A U.S. federal judge on Friday rejected a bid by Alphabet Inc.’s Google to move a Justice Department lawsuit against it over dominance in advertising technology from Virginia to New York. “I am going to rule against you,” Judge Leonie Brinkema told an attorney for Google. The government, which filed the ad tech lawsuit…


Ad Spending on Twitter Falls by Over 70 Percent in December: Data

Advertising spend on Twitter Inc. dropped by 71 percent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk’s takeover. The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus. It has introduced a slew…


The Mind-Numbing List of Side Effects May Actually Help Sell Drugs, Research Suggests

“One of the most perplexing aspects of the ubiquitous direct-to-consumer (DTC) prescription drug advertisements is the seemingly endless recitation of side effects in drug ads,” cardiology expert Larry Husten stated in an opinion piece on MedPage Today. “The list is, alternatively, horrifying, boring, concerning, and silly. It is reasonable to wonder how these ads, with their interminable…


Those Side Effects on TV Drug Ads May Lure Customers

“One of the most perplexing aspects of the ubiquitous direct-to-consumer (DTC) prescription drug advertisements is the seemingly endless recitation of side effects in drug ads,” cardiology expert Larry Husten stated in an opinion piece on MedPage Today. “The list is, alternatively, horrifying, boring, concerning, and silly. It is reasonable to wonder how these ads, with their interminable…