A Bud Light executive said the company will be tripling its investment in the beleaguered brand over the summer in the midst of a boycott after it promoted a transgender influencer earlier this year. Anheuser-Busch, the parent company, has “more than tripled our already weighty national media investment” behind Bud Light, the company’s vice president,…
Musk Says Twitter Could Be Cash Flow-Positive Next Quarter
Twitter Chief Executive Elon Musk said on Tuesday that the company had “a shot” at being cash flow-positive next quarter, as the social media platform has been aggressively cutting costs. Musk, speaking at a Morgan Stanley investor conference that was webcast, said it was “startling” how poorly Twitter managed to make money off its messaging…
Super Bowl Ads Keep It Light by Using Nostalgia and Stars
NEW YORK—Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s zeitgeist, along with how major industries are faring. This year, crypto ads and automakers are advertising less since those industries are facing problems. Major food brands like M&Ms, tech…
Russia Takes Steps to Punish Google Over YouTube Fakes
April 7, 2022
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Russia’s communications watchdog said on Thursday it was taking punitive measures against Google, including a ban on advertising the platform and its information resources, for violating Russian law. Roskomnadzor accused Google’s YouTube video-sharing platform, which has shut out Russian state-funded media globally, of becoming “one of the key platforms spreading fakes (fake images) about the…
Google to Pause Ads That Exploit or Dismiss Russia–Ukraine War
March 24, 2022
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Alphabet-owned Google will not help websites, apps and YouTube channels sell ads alongside content that it deems exploits, dismisses or condones the ongoing Russia–Ukraine conflict, the U.S. company said Wednesday. Google, whose advertising software helps publishers generate revenue, bars ads from appearing next to content that incites violence and denies tragic events. It is broadly…
Google Vows to Stop Targeting Ads Based on Tracked Browsing History
In a drastic shift of its core business model, Google on Wednesday said it will stop tracking individual user’s web browsing history in order to sell targeted ads. Over the past decades, Google has helped build an online digital advertising ecosystem based on tracking users across the internet and using that data to make marketing…
Beware of Travel Ads That Seem Too Good to Be True
The advertisement for a Caribbean hotel touts “ocean view,” and there is—for guests who climb to a rooftop terrace and peer far into the distance. A restaurant website is replete with rave reviews that give no hint they were written by people who were paid for their positive ratings. The photograph shows people enjoying a…
Facebook Temporarily Bans Ads for Weapons Accessories Ahead of Inauguration Day
Facebook announced it will temporarily ban advertisements for weapons accessories and protective gear following the Jan. 6 violence at the U.S. Capitol building and just days before Inauguration Day. In a blog post, the Menlo Park, California-based firm said the ban will be in effect until at least Jan. 22. “We already prohibit ads for…
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