Tag: personal brand

How to Position Yourself as the Go-To Expert in Your Niche

By Erica McMillan When you have a strong personal brand you are viewed as the expert and go-to personality in your field, whatever that is. If you exit your company or it’s acquired and you start another venture, guess what? Your personal brand follows you, and you are able to immediately leverage its power. As a branding strategist,…


3 Keys to Building Your Personal Brand

By Professor M.S. Rao, Ph.D  When personal brands become powerful, their architects become sought-after speakers, excel as thought leaders, impact the world positively and leave leadership legacies to the next generation. When you have a brand, opportunities knock at your door. When people Google your name, your title must appear on the first page of said search engine. It gives you visibility, credibility, authenticity and offers innumerable…