Popular Australian sportswear label Lorna Jane has been fined $5 million by Australia’s Federal Court for falsely claiming one of its clothing lines could eliminate COVID-19 and stop its spread. Between July 2 to 23, 2020, Lorna Jane claimed its “Anti-Virus Activewear” line was sprayed with a substance called “LJ Shield” that could protect from…
Major Aussie Fashion Brand Sued for Claiming ‘Anti-Virus Activewear’ Can Stop COVID-19
Popular sportswear label Lorna Jane has been sued by Australia’s consumer watchdog for misleading customers over claims that its clothing line could protect against COVID-19. The announcement comes amid a wider crackdown by the Australian Competition and Consumer Commission (ACCC) against companies seeking to capitalise on the pandemic. Between July and November 2020, Lorna Jane…
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