Amid the backlash against Bud Light over its transgender marketing controversy, Seth Weathers saw an opportunity and went full out to capitalize on it. He launched the brew “Conservative Dad’s Ultra Right”—which uses the tagline “100% Woke-Free American Beer.” That was on April 12. About two weeks later, the company hit $1 million in sales. “It’s…
Founder of ‘Ultra Right’ Beer Wants to Use Brand to ‘Fight Back’ Against Woke Corporations
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