In the wake of the Bud Light transgender partnership, consumers have reacted unfavorably, hurting the company’s bottom line and reputation. Budweiser stock tanked, losing around $6 billion in market cap. The company also garnered high-profile criticism and lost brand partnerships. Anheuser Busch responded by releasing a statement that failed to impress their alienated consumers. Then…
The Aftermath of Woke Bud Light: The Consumer Has Spoken
April 29, 2023
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