As a business continues to grow and increase profits, it is essential to expand its brand. They need more people to see the company and its potential for profitability. Marketing a business correctly to attract a large audience is crucial. Many companies turn to brand ambassadors to help them get their products or services seen…
The Financial Cost of Scrubbing the Market of a Bad Brand Ambassador
Famous Brands Could Face Trademark Infringement in Russia
April 5, 2022
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Russia’s trademark office is seeing a spike in applications for famous Western brands since the Russian government issued a decree early last month, permitting the use of patents from “unfriendly countries” without pay or consent from the owner. Opportunistic Russians, emboldened by the decree, have so far submitted more than 50 trademark applications for names…
Burger King, Tim Hortons Power Restaurant Brands Sales Beat
February 15, 2022
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Restaurant Brands International Inc. beat estimates for quarterly revenue and profit on Tuesday, led by soaring online sales and a recovery in demand at its Burger King and Tim Hortons chains. Consumers are increasingly venturing out to diners, encouraged by easing COVID-19 curbs, after the nearly two-year long health crisis prompted restaurant closures and dine-in…
Burger King’s Sales Miss, Staff Crunch Eat Into Restaurant Brands’ Revenue
October 25, 2021
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Burger King and Tim Hortons are struggling with a staffing crunch and the Delta variant keeping coffee-loving office workers at home, causing parent Restaurant Brands International Inc. to miss estimates for quarterly revenue on Monday. Restaurant Brands also faced stiff competition from McDonald’s Corp. and Wendy’s Co. doubling down on marketing and launching new menu…
Is It Too Late to Start Podcasting as a Marketing Strategy?
Do you listen to podcasts on a regular basis? If the answer is no, you’re part of a shrinking minority. The majority of Americans (and listeners in developed countries around the world) listen to podcasts at least occasionally, with many listeners tuning into their favorite shows every day. The sheer popularity of podcasting has led…
China Pressures Global Apparel Brands to Recant Stance on Xinjiang Forced Labor
March 25, 2021
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The Chinese regime is waging war on Western apparel brands amid a global fallout over its genocide against Uyghurs in the Xinjiang region. Undeterred by growing international condemnation over its rights abuses, Beijing is pressing Western companies to reverse their position on Xinjiang. The regime has dredged up past statements made by companies—some up to…
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