Twitter is offering advertisers incentives to increase spending after Elon Musk’s takeover and management directives resulted in multiple brands curbing their ad investment on the social media platform. Advertising sales account for about 90 percent of Twitter’s revenue. Platforms and ad networks approach agencies for advertising as part of their business model. In emails sent…
Twitter Offering ‘Largest Advertiser Incentive Ever’ as Brands Leave Platform and Revenues Decline
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