Category: social media marketing

Influencer Posts Found to Be 81 Percent Misleading, Australian Regulator Says

A new report by the competition regulator reveals that many Australian social media influencers’ posts have been found to be potentially misleading. The Australian Competition and Consumer Commission (ACCC) noted in its March 2023 Digital Platforms Services Inquiry report (pdf), released on April 28, that a range of potentially harmful practices occurred to consumers and…


Start-Ups Guide to Maximizing Social Media Marketing

In 2021, social media for business marketing is no longer foreign. With 4.48 billion people across various social media, if your startup business isn’t on social media, then your presence is at the base. Let’s face it, social media is the new marketplace, a global one at that. However, just as every other form of…