Category: rebrand

Peloton the Rebrand: High End Exercise Bike Maker Says It’s Now a Health Company for All

May 25, 2023
Business & MarketsCompanieshealthpelotonrebrand
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Peloton is undergoing a significant rebrand, dumping its identity as a seller of luxury exercise bikes and equipment to heath technology for all. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to people at all levels, exclusivity to inclusivity across all Peloton members present and future,” Chief Marketing Officer Leslie Berland said in a…

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Tasty Name but No Big Mac as Rebranded McDonald’s Restaurants Open in Russia

June 12, 2022
Business & MarketsCompanieseconomic policieseconomyEuropeInternationalMarketsMcDonaldrebrandRussiaRussia-Ukraine WarWorld
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It might look and smell like McDonald’s but now it’s Vkusno & tochka. The golden arches are gone, the filet-of-fish is simply a fish burger. The Big Mac has left Russia. A new era for Russia’s fast-food and economic scene dawned on Sunday as McDonald’s restaurants flung open their doors in Moscow under new Russian…

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Tasty Name but No Big Mac: Russia Opens Rebranded McDonald’s Restaurants

June 12, 2022
Business & MarketsCompanieseconomic policieseconomyEuropeInternationalMarketsMcDonaldrebrandRussiaRussia-Ukraine WarWorld
0 Comment

It might look and smell like McDonald’s but now it’s Vkusno & tochka. The golden arches are gone, the Filet-O-Fish is simply a fish burger. The Big Mac has left Russia. A new era for Russia’s fast-food and economic scene dawned on Sunday, as McDonald’s restaurants flung open their doors in Moscow under new Russian…

Read More