Category: naming rights

Cheesed-Off Minister Threatens to Ditch EU-Australia Trade Deal

Australia won’t sign a free trade deal with the European Union (EU) if the bloc continues to play hardball over the naming rights of products such as cheeses and wine.  The EU is pushing for geographic indicators—which Australia says is a no go—that would stop local producers using labels such as parmesan, prosecco and feta. …


SDSU to Play in ‘Snapdragon Stadium’ in 2022, as Qualcomm Buys Naming Rights

SAN DIEGO—San Diego State University’s (SDSU) new athletic facility in Mission Valley will be known as Snapdragon Stadium. SDSU officials announced on Dec. 6 a long-term agreement with San Diego-based Qualcomm Technologies. Snapdragon is the name of Qualcomm’s mobile platform brand. “Partnering with Qualcomm on Snapdragon Stadium continues our push for creating a world class stadium…