Constellation Brands’ Modelo Especial was the top-selling beer brand in the United States for a second straight month in June after taking Bud Light’s top spot in May, according to sales data. Sales of Anheuser-Busch’s Bud Light and Budweiser dropped 28 percent and 11.7 percent, respectively, for the four weeks ended July 1 from a…
Bud Light Loses Top Spot as Most-Sold US Beer for a Second Consecutive Month
Bud Light Fails to Regain Top Spot as Most-Sold US Beer in June
Constellation Brands’ Modelo Especial was the top-selling beer brand in the United States for a second straight month in June after taking Bud Light’s top spot in May, according to sales data. Sales of Anheuser-Busch’s Bud Light and Budweiser dropped 28 percent and 11.7 percent, respectively, for the four weeks ended July 1 from a…
Bud Light Is No Longer the No. 1 Beer in America
As the fallout over its decision to promote a transgender influencer continues, Bud Light was dethroned by Modelo Especial for the month of May, according to data. Modelo Especial, owned by Constellation Brands in the United States, is No. 1 and holds about 8.4 percent retail sales in the American beer market for the four-week…
Bud Light No Longer the Top-Selling Beer Brand in US Amid Boycott
Bud Light is no longer the top-selling beer brand in the United States amid a boycott over the company’s decision to produce a promotional beer can for transgender influencer Dylan Mulvaney. Industry figures provided to Newsweek show that Modelo Especial’s sales topped $333 million in the four weeks that ended on May 28, compared with Bud…
Bud Light Sales Decline Shows Few Signs of Stopping Soon
As boycotts spread through different industries, Bud Light has continued to see declining sales after engaging with transgender influencer Dylan Mulvaney two months ago. According to data by Bump Williams Consulting and Nielsen IQ, sales of Bud Light dropped 25.7 percent for the week ending May 20, reported the New York Post. Its nearest rival, Modelo…
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