By Jessica Wong Stewards, champions, advocates, and builders. These are some of the new archetypes marketers are embodying. We’re doing far more than sales, promotion, and brand building. We’re driving innovation, bolstering capabilities and assuming responsibility for company growth. We’ve all been forced to take on the unexpected over the past year and a half. It…
Email Marketing Trends and Tips Straight From the Experts
According to Gregory Zackowicz from Omnisend, all major email providers witnessed a 95 percent or greater year-over-year spike in the number of emails in 2020. The statistic isn’t alarming, considering everyone was glued to their screens almost the whole year. With that momentum, we enter 2021 and try to add strategic soundness and refinement to…
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