Bernstein analyst Toni Sacconaghi acknowledged that Apple Inc. had quietly built a small but growing ad business. However, Sacconaghi estimated that Apple’s ad revenue was well under 2 percent of its overall revenue. Most of Apple’s ad revenue came from the App Store ads, with modest revenue from display ads in its Apple News and Stocks apps….
Bernstein Explains How Apple Could Produce $10 Billion in Incremental Revenue
US News
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