Bud Light saw its worst sales drop since the brand launched a marketing promotion with transgender influencer Dylvan Mulvaney, according to recent industry data. For the week ending June 10, sales of Bud Light dropped by 26.8 percent, data from Bump Williams Consulting and NielsenIQ show, according to the New York Post. A week prior to…
Bud Light Sales Slump Deepens as Fallout From Transgender Controversy Continues
The latest industry figures show that Bud Light’s sales slump deepened into June as the fallout from the brand’s engagement with transgender influencer Dylan Mulvaney continues to strain the brand’s bottom line. Sales volumes of Bud Light plunged by 24.4 percent in the week ended on June 3, according to Nielsen IQ sales data via…
Kellogg’s Faces ‘Go Woke, Go Broke’ Boycott Calls as Dylan Mulvaney Links Arms With Tony the Tiger
Kellogg’s has become the latest company to face conservative boycott calls after transgender influencer Dylan Mulvaney was photographed posing and linking arms with the brand’s iconic “Tony the Tiger” mascot at an awards ceremony. Mulvaney, a male who identifies as female, shared a video on Instagram of him interacting with and posing for photos with…
The Bud Light Fiasco Rocks the World of Marketing
May 23, 2023
admin
Alissa HeinerscheidAnheuser BuschBud LightDylan MulvaneymarketingOpiniontransgendertransgenderismViewpointswoke
0 Comment
Commentary It was not supposed to be this way. The idea within Anheuser-Busch was that its traditional buyers were a given, a clan to be taken for granted. The whole point of marketing, as it is taught in the high-end schools (as if professors know about this stuff) is that reaching new and underserved markets…
Ted Cruz Calls for Investigation Over Bud Light Marketing to Dylan Mulvaney’s Under-21 Followers
Sen. Ted Cruz (R-Texas) has called on Anheuser-Busch and the Beer Institute to investigate the marketing relationship with transgender influencer Dylan Mulvaney whose social media followers are primarily under 21. Cruz, along with Sen. Marsha Blackburn (R-Tenn.), on Wednesday, sent a letter to Brendan Whitworth, CEO of Anheuser-Busch and chairman of the Beer Institute, requesting…
Bud Light Sales Crash Worsens in Latest Week Since Dylan Mulvaney Fiasco
The latest industry figures show that Bud Light’s sales slump deepened into May as the fallout from the brand’s engagement with transgender influencer Dylan Mulvaney continues to hammer Bud Light’s bottom line. Sales volumes of Bud Light fell by 23.6 percent in the week ended on May 6, according to retail scanner numbers cited by…
Bud Light Sales Tanked 21.4 Percent in April Amid Dylan Mulvaney Fiasco
New industry data show that Bud Light sales plunged in April amid calls for a boycott by critics of the brand’s engagement with transgender influencer Dylan Mulvaney, which comes as Anheuser-Busch CEO Michael Doukeris blamed “misinformation” for the backlash. Sales volumes of Bud Light fell by a whopping 21.4 percent in the four weeks ended on…
Founder of ‘Ultra Right’ Beer Wants to Use Brand to ‘Fight Back’ Against Woke Corporations
Amid the backlash against Bud Light over its transgender marketing controversy, Seth Weathers saw an opportunity and went full out to capitalize on it. He launched the brew “Conservative Dad’s Ultra Right”—which uses the tagline “100% Woke-Free American Beer.” That was on April 12. About two weeks later, the company hit $1 million in sales. “It’s…
Bud Light Sales Crash Deepens Amid Boycott Over Pro-Trans Campaign
The crash in retail sales of Bud Light has deepened amid conservative calls for a boycott following the brand’s partnership with transgender influencer Dylan Mulvaney, according to a beer industry report. Tracking data on Bud Light sold in places like supermarkets and liquor stores (off-premise sales volumes outside of restaurants and bars) fell by an…
The Aftermath of Woke Bud Light: The Consumer Has Spoken
April 29, 2023
admin
Alissa HeinerscheidBud LightBudweiserClydesdalesDEI trainingsDylan MulvaneyEntertainmentEntertainment NewsEpochTVKid RockSocial IssuesThe Beau ShowUSUS News
0 Comment
In the wake of the Bud Light transgender partnership, consumers have reacted unfavorably, hurting the company’s bottom line and reputation. Budweiser stock tanked, losing around $6 billion in market cap. The company also garnered high-profile criticism and lost brand partnerships. Anheuser Busch responded by releasing a statement that failed to impress their alienated consumers. Then…
US News
RSS Error: A feed could not be found at `https://www.theepochtimes.com/c-us/feed`; the status code is `200` and content-type is `text/html; charset=utf-8`