“One of the most perplexing aspects of the ubiquitous direct-to-consumer (DTC) prescription drug advertisements is the seemingly endless recitation of side effects in drug ads,” cardiology expert Larry Husten stated in an opinion piece on MedPage Today. “The list is, alternatively, horrifying, boring, concerning, and silly. It is reasonable to wonder how these ads, with their interminable…
The Mind-Numbing List of Side Effects May Actually Help Sell Drugs, Research Suggests
Those Side Effects on TV Drug Ads May Lure Customers
“One of the most perplexing aspects of the ubiquitous direct-to-consumer (DTC) prescription drug advertisements is the seemingly endless recitation of side effects in drug ads,” cardiology expert Larry Husten stated in an opinion piece on MedPage Today. “The list is, alternatively, horrifying, boring, concerning, and silly. It is reasonable to wonder how these ads, with their interminable…
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