Commentary We’ve crossed the three-year mark of the worst years for freedom in our lifetimes. What do we see? Something I’ve expected since the entire fiasco of lockdowns began. I wrongly assumed it would begin immediately. It waited three years but it is finally here; a full-on revolt against all the forces that broke the…
Founder of ‘Ultra Right’ Beer Wants to Use Brand to ‘Fight Back’ Against Woke Corporations
Amid the backlash against Bud Light over its transgender marketing controversy, Seth Weathers saw an opportunity and went full out to capitalize on it. He launched the brew “Conservative Dad’s Ultra Right”—which uses the tagline “100% Woke-Free American Beer.” That was on April 12. About two weeks later, the company hit $1 million in sales. “It’s…
Bud Light Sales Crash Deepens Amid Boycott Over Pro-Trans Campaign
The crash in retail sales of Bud Light has deepened amid conservative calls for a boycott following the brand’s partnership with transgender influencer Dylan Mulvaney, according to a beer industry report. Tracking data on Bud Light sold in places like supermarkets and liquor stores (off-premise sales volumes outside of restaurants and bars) fell by an…
The Aftermath of Woke Bud Light: The Consumer Has Spoken
April 29, 2023
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In the wake of the Bud Light transgender partnership, consumers have reacted unfavorably, hurting the company’s bottom line and reputation. Budweiser stock tanked, losing around $6 billion in market cap. The company also garnered high-profile criticism and lost brand partnerships. Anheuser Busch responded by releasing a statement that failed to impress their alienated consumers. Then…
Anheuser-Busch to Invest Heavily in Marketing After Bud Light Transgender Controversy
April 28, 2023
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Anheuser-Busch is reportedly planning to invest in a major marketing campaign for Bud Light after getting involved in a transgender ad controversy. The beer company is promising beverage distributors they will avoid similar touchy subjects, The New York Post has learned. America’s largest beer giant saw its sales plummet after its Bud Light brand partnered with…
‘Ultra Right’ Beer Expected to See $1M in Sales as Backlash Against Bud Light Trans Partnership Continues
April 27, 2023
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Anheuser BuschBud LightBusiness & MarketsCompaniesDylan MulvaneyPoliticsSeth WeathersUltra Right Conservative BeerUS
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Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…
‘Ultra Right’ Beer Expected to See $1 Million in Sales as Backlash Against Bud Light Trans Partnership Continues
April 27, 2023
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Anheuser BuschBud LightBusiness & MarketsCompaniesDylan MulvaneyPoliticsSeth WeathersUltra Right Conservative BeerUS
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Following the backlash and boycott of Bud Light after its partnership with transgender influencer Dylan Mulvaney, Conservative Dad’s Ultra Right Beer is expected to surpass $1 million in sales since launching in mid-April, FOX Business reported. The million-dollar mark is expected to be hit after only being in business for less than two weeks, as…
2nd Bud Light Executive on Leave Amid Trans Beer Boycott Fallout
A second Bud Light executive has “taken a leave of absence” following backlash over the company’s decision to partner with transgender activist Dylan Mulvaney for a campaign, according to reports. Daniel Blake, vice president for mainstream brands at parent company Anheuser-Busch, stepped back from his role just days after Alissa Heinerscheid, who has been vice president of marketing for…
Bud Light Sales Crash Amid Boycott Over Pro-Trans Partnership
Retail sales of Bud Light crashed amid calls for a boycott in the weeks following the brand’s partnership with transgender influencer Dylan Mulvaney, according to a beer industry report. Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double digit percentages during the first two weeks of…
Ex-Budweiser Executive Says Conservatives Won’t Forget Pro-Trans Controversy
April 24, 2023
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A former Anheuser-Busch executive warned his former colleagues that American conservatives, who make up its base, would likely not forget the recent transgender controversy. The commotion was instigated by the company’s decision to partner with transgender personality Dylan Mulvaney to act as one of its spokespersons. Anheuser-Busch released special edition cans of Bud Light with…
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