Commentary It’s likely true: no executives at Anheuser-Busch knew what the Bud Light marketing people were planning when they decided to deploy an absurdist and deeply offensive transgender TikTok influencer to sell their beer. But soon after it happened, public disgust became rather obvious. The crisis began but for weeks, the company was in denial….
The Growing Consumer Revolt Against Woke Ideology
Bud Light Ad Executive Behind Dylan Mulvaney Trans Beer Campaign Takes Leave
The senior Budweiser advertising executive behind the controversial Bud Light transgender campaign has reportedly taken a leave of absence and another executive has taken over her functions. Alissa Heinerscheid, who has been vice president of marketing for Bud Light for nearly a year, has taken a leave of absence, according to Beer Business Daily. Heinerscheid,…
White House Breaks Silence on Controversial Bud Light Partnership
White House press secretary Karine Jean-Pierre has responded to ongoing outrage directed at Bud Light amid the company’s controversial decision to partner with transgender influencer Dylan Mulvaney. Anheuser-Busch, the company brewing the American-style light lager beer, featured the 26-year-old from California in a Bud Light promotional video earlier this month. The move saw many loyal…
The Bud Light Boycott Appears to Be Working
Bud Light’s sales declined in the first week of a conservative-led boycott of the brand after it partnered with transgender activist Dylan Mulvaney, according to analysis. Dave Williams of Bump Williams Consulting told industry website Brewbound that packages of Bud Light showed accelerating declines in sales and shares for the week ending April 8, when the…
Civil Rights Complaint Filed Against Anheuser-Busch for Racist and Sexist Hiring
The makers of Bud Light, who are facing a nationwide public backlash over promoting trans-activism in the name of diversity, have found themselves amid a civil rights complaint for racist and sexist hiring practices. “The evidence is that Anheuser-Busch is knowingly, intentionally, and unlawfully discriminating based on race, color, national origin, and sex with respect…
PREMIERING 3 PM ET: Shocking Truth About America’s Crime Epidemic: What You Need to Know | The Larry Elder Show | EP. 153
NCAA champion swimmer Riley Gaines was verbally and physically assaulted by pro-transgender protesters and held hostage while attempting to give a speech. A recent protest in Tennessee, instigated by two Democratic lawmakers, turned into a near-riot as protesters in Nashville stormed the state Capitol building. What is going on here? Joining Larry Elder to discuss…
PREMIERING NOW: Shocking Truth About America’s Crime Epidemic: What You Need to Know | The Larry Elder Show | EP. 153
NCAA champion swimmer Riley Gaines was verbally and physically assaulted by pro-transgender protesters and held hostage while attempting to give a speech. A recent protest in Tennessee, instigated by two Democratic lawmakers, turned into a near-riot as protesters in Nashville stormed the state Capitol building. What is going on here? Joining Larry Elder to discuss…
Shocking Truth About America’s Crime Epidemic: What You Need to Know | The Larry Elder Show | EP. 153
NCAA champion swimmer Riley Gaines was verbally and physically assaulted by pro-transgender protesters and held hostage while attempting to give a speech. A recent protest in Tennessee, instigated by two Democratic lawmakers, turned into a near-riot as protesters in Nashville stormed the state Capitol building. What is going on here? Joining Larry Elder to discuss…
ANALYSIS: Why Its Transgender Ad Campaign Could Be Bad News for Bud Light
Despite mockery from some mainstream media outlets about the conservative-led backlash to Bud Light’s recent ad campaign featuring a transgender influencer, it appears that Americans broadly support such measures. A poll released Tuesday found that some 54 percent of all Americans strongly support or somewhat support a boycott of Anheuser-Busch. Only 30 percent strongly oppose…
ANALYSIS: Why Transgender Ad Campaign Could Be Bad News for Bud Light
Despite mockery from some mainstream media outlets about the conservative-led backlash to Bud Light’s recent ad campaign featuring a transgender influencer, it appears that Americans broadly support such measures. A poll released Tuesday found that some 54 percent of all Americans strongly support or somewhat support a boycott of Anheuser-Busch. Only 30 percent strongly oppose…
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