Category: ad campaign

Balenciaga Sues Producers of Ad Campaign for $25 Million Amid Public Backlash

Fashion house Balenciaga has filed court papers announcing a $25 million lawsuit against production company North Six, Inc. and its agent, set designer Nicholas Des Jardins, amid public outcry over two of its recent ad campaigns. In a two-page summons (pdf) filed Friday in New York State Supreme Court for the County of New York, Balenciaga…


South Australian Ad Campaign Asks Elderly Drivers to Consider Staying off the Road

A new advertising campaign is underway in South Australia to encourage elderly road users to question whether they are still fit to drive after statistics have shown they are over-represented in serious injuries and lives lost on the state’s roads. The mass media campaign, developed by the South Australian Police (SAPOL) Media Road Safety Unit,…


New Ad Campaign to Promote Vaccination to All Aussies

A new advertising campaign is being rolled out to encourage Australians to get the COVID-19 vaccine. The $24 million campaign will run across traditional and social media and provide information about the safety, efficacy and availability of vaccines. It details how vaccines will be rolled out to priority groups including the elderly, disabled Australians and…